Blog category

Social Operations

Practical guides for Heads of Social on how the work runs: roles and decision rights, intake, governance, care escalation, reporting, crisis readiness, and where AI and automation fit.

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Social Operations
The CMO Briefing
The Judgment Line
A social media leader working through the operational social media tasks needed day to day in her role.
4 min read

What Is Social Media Operations? A Clear Definition

Social media operations is the engine behind the channel: decisions, intake, approvals, escalation and data flow. Here is the definition and the ten areas it covers.

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The CMO 5-Minute Briefing

Five minutes each week on how to engage your social team

A short, actionable briefing for marketing executives: what's shifting in social, why it impacts your bottom line, and one precise question to bring to your next 1:1 with your Head of Social.

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