About Known Social
Helping CMOs and Heads of Social architect how their social organization functions for the AI era. Known Social's approach ensures roles are clearly defined, tools are strictly governed, and human judgment remains front and center.
Known Social is an advisory practice built for executives and Heads of Social whose social teams have outgrown their original setup.
I map how work actually moves through your organization from initial requests to after action reports. Together with your leadership and Head of Social, I establish clear operational boundaries: what gets automated, where AI supports, and where human judgment and creativity keep the final say. You walk away with an operating model your team can run with confidence.
Social began as a straightforward strategy and publishing function. Over fifteen years, it absorbed customer care, crisis management, social listening, influencer relations, content creation, and data analysis yet it rarely came with defined processes, revised roles, or expanded headcount. Now, AI is being tacked onto that unmapped and ever-changing environment.
I founded Known Social to fix the operational foundation first, then stack workflow automation and AI into processes where they give social teams more time and fewer errors.
Three primary philosophies that drive my approach.
Automation and AI should buy your people time for the high-value work that only they can execute. Every workflow I design explicitly defines where human judgment steps in.
If a rule can be explicitly defined and written, automate it. If it requires context or pattern recognition, that is where AI assists, yet always bounded by a human checkpoint.
I evaluate systems and workflows, never individual performance. Your social lead reviews every finding and recommendation before leadership ever sees a slide.
I've spent fifteen years in social and digital marketing, leading work at agencies including RAPP, Ansira, and Coyne PR. I've restructured enterprise governance inside platforms like Sprinklr and HubSpot, run multi-location content programs, built cross-functional teams, and authored enterprise social policies. My focus has always been connecting what social learns to the rest of the business. Known Social makes that experience available to teams ready for the next level.
The Social Ops Diagnostic reveals precisely where your team's energy is going, what to remove, where technology can take on repetitive work, and what requires human judgment to retain brand identity and standards.
Three founding client partnerships are currently available at half the standard investment.