The One-Page Audience Read | Known Social
Free worksheet · For Heads of Social

Bring social's read on the audience to annual planning.

A fillable one-page worksheet that turns what your team sees every day into five findings leadership can plan around. Plus, a guidance page to help you build it.

Fillable PDFOne page to present, one page of guidanceWorks for any industry
What's on the page

Five questions leadership can't answer without social

Each answer is one line backed by one piece of evidence, so the whole read fits on a single page you can walk through in 5–10 minutes.

2027 Annual PlanningThe One-Page Audience Read
1

What recurring narrative shaped our brand this year?Evidence: sentiment trend over time

2

What mindset or behavior is our audience showing that we should act on?Evidence: one example and how often it shows up

3

What three themes dominated conversation about us in the last 12 months?Evidence: listening clusters or audience overlap

4

What has our audience asked to see from us?Evidence: tagged requests, with volume

5

What have our most loyal advocates criticized?Evidence: the pattern across tracked loyalists

After the meetingWhat sparked interest, the follow-up I'll send, and the colleague action items social data can support

Page two covers what to include for each question, the evidence that holds up in the room, how to get on the agenda if you aren't invited, and the follow-ups that turn one invitation into a standing seat.

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  • Start tagging now, so the evidence builds before planning begins.
  • Not invited yet? Ask the planning lead for 15 minutes to walk through two or three findings.
  • After the meeting, follow up on whatever sparked interest. Small, consistent follow-ups earn the next invitation.
Behind the insights

Map how the work behind these insights runs.

Listening, tagging and reporting only feed planning if someone owns them. The Social Operations Map scores ten operational areas in five minutes and gives you a note to take to your CMO.

Take the Social Operations Map Read the Full Guide